Privacy Policy

1. Introduction

Nxfin Technologies Pvt. Ltd. ("Company", "we", "us") operates the EkTag platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

We are committed to protecting your privacy. The core promise of EkTag is anonymous communication — and this extends to how we handle your data.

2. Information We Collect

a) Information You Provide:

• Name, email address, and phone number during registration
• Vehicle details (number, model, color) when registering vehicles
• Item descriptions and labels when creating tags
• Billing and shipping addresses when placing orders
• Contact numbers added for anonymous routing

b) Automatically Collected Information:

• GPS coordinates when a tag is scanned (with scanner's permission)
• Browser type, device information, and IP address
• Usage data (scan events, interaction types, timestamps)
• Push notification subscription data

c) Information We Do NOT Collect from Scanners:

• Scanner's name or identity
• Scanner's phone number or email
• Scanner's personal accounts

3. How We Use Your Information

• To provide and maintain the EkTag Service
• To route anonymous calls and messages to tag owners
• To send push notifications when your tags are scanned
• To process and ship tag orders
• To improve and personalize the Service
• To communicate with you about service updates and support
• To comply with legal obligations

4. Privacy of Tag Owners

The core of EkTag is anonymous communication. When someone scans your tag:

• Your phone number is never displayed to the scanner
• Your email address is never shared
• Your name is never revealed
• Only vehicle number/tag label and your optional owner message (70 characters) are shown
• Communication is routed through our platform

5. Data Sharing & Disclosure

We do not sell your personal information. We may share data with:

• Service Providers: Third-party services that assist in operating the platform (hosting, analytics, payment processing)
• Legal Requirements: When required by law, court order, or governmental request
• Safety: To protect against fraud, abuse, or threats to safety
• Business Transfers: In case of merger, acquisition, or sale of assets

6. Data Storage & Security

Your data is stored on secure servers with encryption at rest and in transit. We implement industry-standard security measures including password hashing (bcrypt), secure session management, and rate limiting to protect against unauthorized access.

7. Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct any inaccurate information
• Delete your account and associated data
• Deactivate your tags at any time
• Opt out of push notifications
• Request a copy of your data

8. Cookies & Tracking

We use session cookies to maintain your login state. We do not use third-party tracking cookies for advertising. Analytics cookies may be used to improve the Service.

9. Children's Privacy

EkTag is not intended for children under 18. We do not knowingly collect personal information from children. Parents can register tags for their children's items using their own accounts.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Us

For questions or concerns about this Privacy Policy, contact us at: