EkTag Blog
Tips, stories, and updates about protecting your belongings with smart QR tags.
What Getting Lost and Found Taught Me About Indian Cities
Every city has a lost-and-found story. The good ones end with a stranger doing something small and kind, for no reason at all.
The ₹37,000-Crore Habit: India's Quiet Crisis of Lost Belongings
We have built extraordinary systems for buying things, for moving things, for tracking things through supply chains. We have built almost nothing for getting things back.
Your Pet Cannot Tell a Stranger Your Number. EkTag Can.
Every year, thousands of Indian families lose pets not because no one tried to help, but because there was no way to help.
A Scan, A Glance, And The Quiet Stories We Attach To QR Tags
QR Tags are usually sold as a practical thing, stick one on your keys, your suitcase, your dog’s collar. But people use them for more than just lost and found. Sometimes a scan becomes a small, private update, a safety check, or even a gentle way to keep a thread alive when talking feels impossible.
The Family Gift That Actually Gets Used: EKTAG QR Tags
Most family gifts end up in a drawer, right next to the mystery chargers and the unopened board game. EKTAG is different, it helps your people get their stuff back, without putting their phone number on display.
Lost and Found on Indian Trains: The Great Chappal Mystery, the Wandering Tiffin, and a QR Tag That Saves the Day
Indian train journeys are basically a comedy show with a side of chai, and sometimes your stuff joins the cast. Here are a few funny, very real-feeling lost-and-found stories, plus a simple way to make sure your bag, keys, or phone does not end up living a second life without you.
It's Just a Thing: The Lies We Tell Ourselves When We Lose Something That Mattered
About the strange human habit of pretending not to care about lost objects, and why that pretence is its own small tragedy. Do you care ? If not then why?
One Thing I Will Not Return If I Find It Randomly Somewhere, and I Hope Not to Feel Bad About It
There is one thing I will not return. One category of found object that I will pick up, examine, and quietly, shamelessly, without a flicker of guilt, keep. And it has been bothering me for years, the way a small, unconfessed sin bothers a person who otherwise considers themselves decent..
Miss Manners Considers the Parking Squeeze: On the Etiquette of Being Born Again Through Your Own Car Door
We consult the ancient and exacting protocols of civilised behaviour to address the modern indignity of squeezing between two badly parked cars like a fully grown adult passing through a birth canal.
What I Tell My Six-Year-Old About Lost Things and Found Things
A conversation about car keys, honesty, dinosaurs, and why doing the right thing doesn't need a reason.
The Honesty Index: What Happens When You Drop Your Wallet in Tokyo, Naples, Mumbai, and Zurich
A globe-trotting investigation into the moral architecture of returning lost things, and what it reveals about the rest of us.
The Man Who Tagged Everything
A short story about obsession, connection, and a small scannable square
MacGuffins, Maltese Falcons, and Missing Suitcases: The Lost Object in Cinema and Why Every Great Story Needs One
In which we discover that the history of cinema is, essentially, the history of people looking for things they've lost, and that Alfred Hitchcock understood QR tags before QR tags existed.
Parking Lot Confessions: An Anthropological Study of How We Park, Fight, and Passive-Aggressively Note Each Other
We examine the parking lot as humanity's most revealing social laboratory, and discover that how you park says more about your civilisation than how you vote.
The $37 Billion Vanishing Act: A Brief History of Humanity Losing Its Stuff
In which we discover that misplacing things is not a personal failing but a species-wide condition, and that the solution may have arrived roughly 200,000 years late.
Dear Finder: A Love Letter to the Strangers Who Return Our Things
On the small, anonymous acts of grace that hold civilisation together, and the scannable square that makes them possible.
We Asked People How They Might Use ekTAG : And Answers Point to the World of Possibilities
Most lost-and-found stories start the same way, then take a weird turn. Here are 12 everyday situations where an ekTAG QR label quietly saves the day, from parking lot dings to runaway dogs, without sharing your phone number.
12 Real-Life Ways People Use ekTAG (That Go Way Beyond Lost Keys)
Most QR tags get pitched as a “lost and found” tool. True, but the interesting part is how people actually use them in real life. Here are 12 everyday use-cases where ekTAG’s anonymous QR contact comes in handy, plus the little human moments that make it worth it.